François Girard

François Girard is the Commercial Director at Ancorius.

From lead generation to mandate execution, he drives the full sales cycle and grows the company’s pipeline with corporate, fund, private and institutional clients. Through strategic relationships and cross-selling opportunities across all service lines, he acts as the lead commercial contact for inbound opportunities and works to improve conversion rates.

His responsibilities also include managing commercial KPIs, pipeline reporting, and CRM discipline, as well as partnering with Marketing to maximise returns from campaigns, events, sponsorships, and memberships. He also focuses on strengthening the firm’s visibility in Luxembourg and beyond and leveraging AI tools to enhance market research, lead generation, and proposal preparation.

François brings over seven years of experience at a global service provider in Luxembourg and London, working across business lines spanning sales operations and commercial activities.

Most recently, he focused on the asset owner segment across Continental Europe, partnering with institutional investors, asset owners, and family offices to deliver tailored data, reporting, and operating-model solutions, while championing cross-border collaboration across a global business partner network.

He is fluent in English and French.